Service Create - Issue

What's up everyone?
I'm having an issue with Service Create in Command Prompt.
This service did exist, but I had to delete it because of a syntax error I had in the path.

So:
1. I created the wrong RadioBOSS Service
2. I deleted the wrong RadioBOSS Service
3. I restarted the PC
4. I have been attempting to create the corrected binpath service and see this every time. (screen snip attached)

EDIT:
Sorry, this is on a Windows 7 x64 Pro
I am an admin

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